We bet you didn’t see this one coming!
Branding might seem like a random or redundant step, but believe us, it is important! Your patient basis will not grow unless people know about your practice and like what they see, which in turn will affect the ultimate growth and success of your practice.
If you have the financial means, strongly consider getting a professional marketer to help with your branding. This will include things like a practice logo, a colour scheme/palate, emphasising your competitive value, marketing, and potentially developing a website for your practice (especially if you want your practice to offer services beyond that offered by you as a GP, for example allied health, etc.).
Make sure to check the HPCSA guidelines provided in Booklet 2 and Booklet 16 when busy with this step!
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